The Program

Continuous SEO Testing: Explained

Which teams do best with SEO testing?

SEO testing is industry-agnostic. If your website contains revenue-producing organic search pages that haven’t reached their full potential, SEO testing can help.

Who continual SEO testing is NOT right for:

  • Teams that don’t have ROI-generating SEO pages
  • Teams with websites that do not have keyword opportunities on page 2, or bottom of page one in Google SERPs
  • Teams that do not rely on organic search to drive business
  • Teams that want to focus on new content, as opposed to maximizing existing content

Who continual SEO testing IS right for:

  • Teams that want to see faster SEO returns
  • Any website that needs to increase performance on revenue-producing “money pages.”
  • CMOs / Marketing Directors / In-house SEO professionals
  • B2B SaaS teams with organic search traffic
  • eCommerce teams with organic search traffic
  • Teams with websites that have a high volume of keywords stuck on page 2 or bottom of page one in Google SERPs
  • Teams that want clear, measurable data that they can tie to SEO testing
  • Teams that prioritize testing and learning how to apply findings to more areas of their website(s)
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Why Money Page SEO Testing?

(Bottom-line. SEO testing is faster and more affordable than a full-service SEO package.)

While working in-house on Tipalti’s SEO program (See results), I learned that my team’s SEO testing efforts were outpacing the results of traditional manual link outreach campaigns. Ever since this discovery, I’ve been helping companies run SEO testing on revenue-producing “money pages.”

Here are the main advantages we’ve found versus traditional SEO campaigns:

  1. Speed – We get faster results, plain and simple. Get more traffic to your site (or your client’s site) in a shorter amount of time than full-service SEO.
  2. Cost – For those who aren’t ready to commit to a full-service SEO plan, this program is a great place to try SEO services for less.
  3. Knowledge – You’ll get my outside expertise for fresh perspectives on your SEO titles.
  4. Execution – You’ll be able to bypass dev queues & manual one-by-one implementations in your CMS. 
  5. Report Delivery – You won’t have to go through each experiment one-by-one to pull data and figure out whether or not it was successful. We’ll do the reporting and delivery to keep you updated.
  6. Iterative Learning – Upgrade from the old “set it and forget it” method. I’ll continue to test new assumptions and hypotheses against old hypotheses to ensure you’re using the most effective page titles.

Cool, so what’s in the program?

There are 3 main components that make up the continual SEO testing program.

These are:

1) Technology

2) Dashboard

3) Services

First of its’ kind SEO testing software that focuses on speeding up the implementation process.

The software makes it possible to run SEO tests at scale, and without the need for CMS access.

This creates a more efficient implementation cycle so that I can speed up your time-to-SEO-ROI.

You’ll receive a custom Google Sheets report to transparently measure performance.

See testing statuses, traffic values, new title variations and collaborate with me on approvals right in the Google Sheet.

Track & measure each of the following:

  • Top testing opportunities
  • The current status for each of your experiments
  • New title variations
  • Experiment start dates, end dates, and durations
  • Performance measurements and conclusions
  • SEO recommendations

Consider me a member of your team as I work on your campaign.

My done-for-you approach brings over a decade of of SERP analysis and SEO testing experience.

I’ll also ensure that all of the program deliverables, data, and timelines run according to schedule so that your campaigns stay on track.

How quickly can I see results?

The program has a two-week setup period, after which point most clients see results within 30 days. However, I recommend measuring results at the 3-month mark to get the best, most accurate grasp on holistic campaign performance.

Not bad compared to a 6-12 month SEO plan, right?

How much does it cost?

I charge clients on a per-URL basis, and the starter package includes 10 URLs. Click the button below to learn more about each plan.

Check out the Plans