What’s a marketing team to do when they’ve already squeezed out the 80/20 of SEO content value? Scribe Media runs a mature SEO program as one of the largest digital book publishing services with more than 2,000 authors and 22 NYT best sellers. To say that content marketing is core to Scribe Media’s growth strategy […]

For KOALA, a trend-setting travel startup, one URL stands apart in terms of revenue-generating conversions and awareness. What page, you ask? That would be KOALA’s timeshare rentals page. KOALA entered the continual SEO testing program with the goal of amplifying organic traffic and keyword rankings across a list of URL-keyword pairings. Chief among those URLs